How to get started with content marketing

Content marketing is a great way to build your brand as a host. It is all about showing your potential guests who you are and what they will get when staying with you. Who are you talking to? First of all you need to know who your potential guests are. You need to know this in order to know what their interests are and how to talk with them. Both so that they will understand you and also to get and keep their attention. Where are your guests? When you…

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How to photograph your vacation rental

A picture says more than a thousand words. You want your photographs to be inviting and make your guests long to visit your beautiful place. They should trigger the imagination of a fantastic holiday to come. Lighting Rule number one is to turn off the lights. The difference between lights on or lights off is unbelievable. Best time of the day to shoot is early in the morning or mid afternoon. If possible try and wait until you see the sun out if it is grey and rainy day. Let…

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Keeping in touch - the personal way

It’s pretty much a common fact that it is more cost-effective to get an old customer to re-book than to get a new customer to book. And as we wrote about earlier, driving direct bookings is one of the best ways to boost profit margins. That is one of the reasons that it is so important to keep in touch with your customers. The smaller company advantage How you do this is off course, like everything else you do, up to how you will be perceived. Larger companies probably…

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Who do you want to be?

Photograph by Anna Sundström In this post we wrote about driving direct bookings on your site to boost profit margins. In order to do so you need to have an updated, accessible and interesting site. Basics The basics are to keep your site up to date. Be sure that phone number, email, directions, prices and so on are correct. In anything changes, you have to change this on the site as well. Remember to do this in all your channels. Also be sure that content, pictures and written, are updated…

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Drive direct bookings

Yesterday we shared this article on our Facebook page and Twitter account. It states that increasing direct bookings is one of the best, if not only, ways to boost profit margins and also gives you some tips on how to go about. Create a site designed to convert When designing your site you need to make it your goal to push bookings. The design has to go hand in hand with your profile and hopefully wow your visitor. Your site must be easy to navigate and also you need to…

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